In early 2012 the first seeds of founding “First Aid to the Injured” were sown, as a small group of passionate people from the clothing industry found a gap in the segment of dark clothing. They all shared a common belief that a more affordable brand was missing in the field of high-end designer who dominated this specific way of dressing.
They soon agreed to create a brand that, despite the lower price points, would still offer a high level of products and aesthetics, so that the overall experience of the product could compete with the already existing high-end alternatives; First Aid to the Injured was born!
Driven by the enthusiasm they ended up creating a line of strong and edgy basic wear designs in relaxed fabrics. The designs effortlessly give new life to already existing wardrobes adding just an extra touch of comfortable and relaxed coolness without compromise.
As an extra dimension to the brand the long-termed aim is not only to provide aid to “suffering wardrobes”, but to actually make a difference for people in real need. That is why a part of the profit of each sold garment will go to different projects around the globe doing just that; helping people who is in need in one way or another.
To put it short; “First Aid to the Injured” is “lifesaving basic wear”!