boutiqueW opened in Omotesando in 2000 and has been running for more than 20 years, thanks to your support. We started out as a women's boutique, handling vintage and domestic/international brands, and in 2006, we were able to start a men's boutique. Since then, we have dealt with various foreign brands through the filter of boutiqueW, and have been offering products that we can recommend to our customers with confidence.
We are pleased to announce the renewal of our online shop, which was launched in 2010, to make it easier for you to experience the world of boutiqueW.