ANN DEMEULEMEESTER, born in Courillac, Belgium, in 1959, was catapulted into the limelight as "Antwerp Sis" (Six Antwerpers) when she exhibited her work with five other Academy graduates at an exhibition in London in 1986.

In 1992, he joined the Paris Collections, and in 1996, he launched a men's line. 2013, he stepped down as a designer, but made a comeback in 2021, enriching the brand's DNA with new domains and other products.

First presented in Paris in 2018, daub was born from the long experience of Italians Albina Pierucci and Mattia Cavazzino in the fashion world. daub is an avant-garde collection for men and women. Derived from a writer's jargon, "daub" means to reconstruct and evolve graffiti. It reconstructs and updates the waves of the streetwear movement, creating a hybrid concept as a new minimalism. The idea that avant-garde is not excess or exaggeration but minimalism is the neo-minimalism proposed by daub.